Work with me

What working together looks like

I try to keep things simple and flexible. Every business is different, so the shape of the work is built around where you are, what you need and what you can sensibly invest right now.

Ways to work together

Pick what fits, or mix and match

Ongoing

Retained days

A set number of days each month, working inside your business on the commercial side.

Fixed scope

Projects

A defined piece of work with a clear end, like a go-to-market plan, pricing model or partnership strategy.

Light touch

Advisory

Regular catch-ups and support on the bigger decisions, while you keep running things.

6 to 13 weeks

Coaching sprints

Focused coaching around one goal, for a founder or a member of your sales team.

Per role

Hiring

Finding your next commercial hire, with coaching for them once they start.

What happens next

From first chat to getting started

  1. 1

    A 30 minute chat

    We talk through where things are and what you're hoping to achieve. No preparation needed, and no hard sell.

  2. 2

    A short written plan

    If I think I can help, I'll send a short plan with a couple of options and clear costs, so it's easy to share with your board or investors.

  3. 3

    We get started

    Once you're happy with the plan, we agree a start date and get going, at a pace that suits you and your budget.

Sound like a good way to work?

Book a 30 minute call

Questions

Things people often ask

If yours isn't here, feel free to ask.

How much does it cost?

It depends on the shape of the work. After our first chat, I'll send a written plan with a couple of options and clear costs, so you can choose what fits your budget.

Do I need to commit for a long time?

No. We agree a length that makes sense for what you're trying to achieve, and I'm always happy to start small and build from there.

Will I be working with you or a team?

Me. Principl has a small but mighty team behind it you may hear from, but you'll always be working with me directly.

Can you work with our board or investors?

Yes. I'm happy to join board meetings, help prepare commercial updates, and make sure plans and forecasts hold up when they're questioned.

What if I'm not sure what I need?

That's very common, and we can work it out together. Perhaps it's too early to scale growth. My reputation is much more important to me than money, so I will always give a very honest view. I have many close connections in this space I can recommend you to if I feel there is someone better placed to solve your challenge. Myself and others have a small network of highly respected and reputable healthtech startup experts across marketing, product, clinical, data, science, tech, HR, and more.

Let's grab some time.

Book a 30 minute call and we can talk through where things are and whether I can help.

Book a call
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