Commercial Leadership & Capability Development
Structured development for sales leaders and ambitious AEs operating in complex health and healthtech markets.
From specific skill development to ongoing mentorship, this is built to raise standards, strengthen judgement and improve consistency & confidence.
Strong commercial strategies fail without strong capability behind them.
In growing health and healthtech businesses, common challenges include:
Sales leaders promoted without formal leadership development
Deal inspection that lacks structure
Forecast calls that feel intuitive rather than disciplined
Deals stall or ghost, without an explanation
AEs working hard but inconsistently
Standards drifting as teams scale
Huge pressure to perform, with the inability to be vulnerable
Capability gaps are rarely dramatic.
They are subtle, and they compound over time.
Why This Matters
Every single person we work with has a unique experience based on their role, their needs, and the market/company they’re working in. Below are some of the typical areas we’ve supported commercial teams previously.
What can this involve?
Sales leadership development
Supporting Heads of Sales and Commercial Leads with:
Forecasting discipline & structure
Deal pre/post-mortems
Creating high performing cultures
Team accountability/1-2-1s
Communication with board and investors
Helping leaders move from strong individual contributor to confident commercial leader.
Someone in your corner you can be vulnerable with without fear.
AE performance development
Working one-to-one with ambitious AEs on:
Discovery depth and structure
Qualification rigour & methodologies/frameworks
Managing complex, multi-stakeholder deals
Pipeline control and predictability
Margin awareness and commercial confidence
Whether it’s helping ramp as a new hire, moving from SDR -> AE, or an ambitious AE who wants to develop and earn more, your mentorship is tailored to you.
What do people say?
“Working with Simon has been one of the highlights of my career. I can’t recommend Simon highly enough, as a leader, as a colleague, and as a person.”
- Cillian De Roever, AE @ JAAQ
“Simon is at all levels, professionally and personally, a truly inspiring person. He supported me and many others in the team as we developed new skills and made the process exciting and rewarding, regardless of the outcome. He has true talent in spotting strengths and putting them to best use, as well as supporting people as they try to improve. It has been a true pleasure and a privilege to learn from him.”
- Thomas Freeney, AE @ Tellmi
“Simon is a great sales / commercial director & an even greater human. He is one of the main reason why I joined my current company.
I cannot recommend Simon enough, he cares, he listens and knows how to push the right buttons to get the best out of someone like me as a sales person.”
- Aiden Smith, AE @ LearnDirect
“Simon helped me see the strengths that I had, and helped me move over into a more commercially focused role without fear; allowing me to operate in an environment of freedom and appropriate coaching so I could grow without feeling micromanaged.”
- Dale Tomlinson, Senior CS @ Thrive: Mental Wellbeing